About

At RW Tackle Co., our mission is to make fishing more affordable and accessible for every angler. We offer high-quality, hand-painted and hand-assembled lures at prices that make sense, without cutting corners on performance or durability. Our DIY lure kits give you the freedom to create custom inline lures, while our ready-to-fish premade lures let you hit the water with confidence straight out of the pack. We’re passionate about helping anglers of all levels fish more, spend less, and have fun doing it — so you can spend more time on the water and less money getting there.